MODULE I |
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If one has
done everything to satisfy the customer the company will not suffer from a damage
to its image by a customer complaint. An important condition however is that
such an incident is not continuously repeating or cases of complaint become
a fixed part of the daily business.
11. Service, sales and the handling of different types of customers
It is an important goal in the service sector to have satisfied customers, especially
in the sanitary, heating and air-conditioning business since in this business
the handicraft companies operate very customer oriented. The customers for which
one is going to work are often as different as the orders and jobs one has to
fulfil. So, it is not always easy to deal straight away with a customer appropriately
whose home one enters. Sometimes it happens that a customer opens the door that
one finds immediately sympathetic. The next customer however is so rejecting
on the first impression that one would like to immediately turn back on the
threshold.
As a service technician or salesman one has to be able to skilfully handle different
kinds of customers and people so that they do not sense that we possibly dislike
them. In dealing with other people it happens quite frequently that we "put
them into different drawers" if we meet them for the first time and have not
known them better before. This "category determined way of thinking" influences
very often and we might not even be aware of it what we first expect from these
people. Very easily such thinking leads to a prejudice where we "label" or "type
classify" other people like e.g.: