Solar energy technology Page 46
9. Advertising measures
for the sale of solar energy systems
After the most important technical aspects of the solar energy technology have
now been discussed a few points to be considered in regard to advertising measures
for the sale of solar energy systems shall be mentioned here. In general, service
technicians should not only be able to constantly improve their technical knowledge
but they also should be able to use their new skills for the benefit of their
company, e.g. by selling corresponding installations and devices to the customers.
Some thoughts on advertising:
- What is being advertised
-> e.g. tube collectors, storage collectors....
- What kind of people
or institutions shall be addressed ?
- Who is the target of
the advertising measures ?
-> End consumers or purchase decision makers
- Which financial means
are available ?
- Where are advertisements
going to be placed ?
-> e.g. Daily newspaper, community news, radio....
- Which contents should
the advertisements have ?
-> e.g. environment protecting technologies, energy saving measures, saving
of costs through the use of renewable energies....
- At which time the advertisements
should be placed ?
-> e.g. in which newspaper issue....
Presentation of the own
- "Meet the company day"
with exhibition of manufacturer products
- Inviting other customers
to the inauguration of a new solar energy installation
- Organisation and realisation
of solar energy initiatives and lectures about solar energy use
- Own booth at trade shows
where one can get company information material and where one can participate
in price competitions
- Inauguration of new
company business premises, jubilee celebrations (e.g. 10 years anniversary
of the company)
- Autographing sessions
with well-known athletes
Presentation and design
of the product exhibition or product show room of the company:
- Do not exhibit too many
things and above all display the products in a well-ordered way
- Adapt the product display
to the ambient of the exhibition
- Pay attention to the
effect the ambient of the whole exhibition does have
- Display working product
-> e.g. demonstration models with temperature displays, plexiglass models
- Provide desks and chairs
where one can sit down with a customer to have a customer advisory conversation
- Offer brochures and
information about the topic of the product exhibition
- Show photographs and
pictures of solar energy systems the company has already installed for customers
- Friendly and competent